BGR Designs Creative Brief — BGR Designs & Photography

PHOTOGRAPHY

PHOTOGRAPHY

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LET’S TALK ABOUT THE VISION FOR YOUR BRAND & IT’S IDENTITY

Below are some questions that will shine more light on your business or personal endeavor, and allow the creative juices to flow. Take your time and think of your brand at it’s PEAK, and how you would like your customers to feel when when they see any visual representation of you/your business. READY. SET. GO!

Who are you? What is your Service or Product? What is your company/ product/ service name? *

Your Objectives: What do you personally want to do? *

Desired Results and Vision: How do you want to be perceived? *

Target Market: Who is your audience? Demographic/ Market? *

Competition: Who is your primary competitor? (Directly or Indirectly) *

Success Criteria: Define how you will judge a successful project? *

Brand Voice: What do you want your identity to say about you? *

Color Preferences: What are your favorite and least favorite colors for this project and why? *

Gauging Perception: Name a logo you like and explain why. *

Media Content : When's the last time you've updated your Business / Personal Imagery

(Check all

Brand Photography

Headshots

Lifestyle Photos

Videography

Product / Service Photography

Marketing Vehicles : What would you like to produce? *

(Check all that apply)

Website

Digital Marketing

Identity Pieces (Business Card, Letterhead etc.)

Style Guide (Logo Resource File)

Brochures / Rack Cards

Direct Mail

Social Media

Sell sheets

Sales material

Business Uniforms

Keywords: What Keywords best describe your business? *

(Check all that apply)

Dependable

Progressive

Traditional

Established

Edgy

Strong

Enthusiastic

Unique

Integrity

Fun

Serious

High Tech

Precise

Original

Mainstream

Additional Input: *

This is your opportunity to be part of the creative direction. Feel free to share any additional insight you think is important to take into consideration as we begin the creative process.

Name *

First Name

Last Name

Phone *

(###)

###

####

Email *

Thank you for sharing your vision with me and allowing me to dig a little deeper into the passions of your business.

Stand by for a followup meeting so we can get things started!

-BGR

BGR DESIGNS 2023©